{"product_id":"9781350025516","title":"Design in Motion Applying Design Principles to Filmmaking","description":"\u003ch1\u003eDesign in Motion\u003c\/h1\u003e\u003ch2\u003eApplying Design Principles to Filmmaking\u003c\/h2\u003e\u003ch3\u003ePenny Hilton\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003ePerforming Arts \/ Film \/ Direction \u0026amp; Production\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eWith an abundance of information on \u003ci\u003ehow\u003c\/i\u003e to create motion graphics already available, \u003ci\u003eDesign in Motion\u003c\/i\u003e focuses on the \u003ci\u003ewhy\u003c\/i\u003e of moving image and less about the how. By unpacking the reasons behind screen designer's production choices, each chapter deconstructs examples of motion graphics by drawing on case studies of both familiar examples from contemporary cinema and unseen work from postgraduate motion graphic designers. It examines the value of image, text, motion, camera and transitions, explaining in detail why some methods work, while others fail. \u003cbr\u003e\u003cbr\u003eWhether you work in info-graphics, documentary or design, this book is structured to follow the production process and, together with its multimedia companion website, will be a by-your-side companion to guide you through your next project.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003ePenny Hilton\u003c\/b\u003e is a filmmaker and academic. Her career has spanned advertising, TV, film production and graphic design. She now holds a part-time post at the University of the Arts London she leads the Graphic Moving Image masters course at the London College of Communication, and divides her time between teaching and professional practice.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e23 January 2020\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781350025516\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e280\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e37.92\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51332610162828,"sku":"9781350025516","price":46.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_5a6887b3-60cc-4be8-a45e-6a57e58077d4.jpg?v=1783604411","url":"https:\/\/lateknightbooks.com\/products\/9781350025516","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}