{"product_id":"9781350118959","title":"New Generation in Chinese Animation","description":"\u003ch3\u003eWorld Cinema\u003c\/h3\u003e\u003ch1\u003eNew Generation in Chinese Animation\u003c\/h1\u003e\u003ch3\u003eShaopeng Chen | Lúcia Nagib | Julian Ross\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003ePerforming Arts \/ Animation\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eIn 1995 Chinese animated filmmaking ceased to be a state-run enterprise and was plunged into the free market.  Using key animated films as his case studies, Shaopeng Chen examines new generation Chinese animation in its aesthetic and industrial contexts. He argues that, unlike its predecessors, this new generation does not have a distinctive national identity, but represents an important stage of diversity and exploration in the history of Chinese animation.\u003cbr\u003e\u003cbr\u003eChen identifies distinct characteristics of new generation filmmaking, including an orientation towards young audiences and the recurring figure of the immortal monkey-like Sun Wukong. He explores how films such as \u003ci\u003eLotus Lantern\u003c\/i\u003e\/\u003ci\u003eBaolian Deng\u003c\/i\u003e (1999) responded to competition from American imports such as \u003ci\u003eThe Lion King \u003c\/i\u003e(1994), retaining Chinese iconography while at the same time adopting Hollywood aesthetics and techniques. \u003cbr\u003e\u003cbr\u003eAddressing the series \u003ci\u003eBoonie Bears\/Xiong Chumo\u003c\/i\u003e (2014-5), Chen focuses on the films' adaptation from the original TV series, and how the films were promoted across generations and by means of both online and offline channels.  Discussing the series \u003ci\u003eKuiba\/Kui Ba\u003c\/i\u003e (2011, 2013, 2014), Chen examines Vasoon Animation Studio's ambitious attempt to create the first Chinese-style high fantasy fictional universe, and considers why the first film was a critical success but a failure at the box-office. He also explores the relationship between Japanese anime and new generation Chinese animation. Finally, Chen considers how word-of-mouth social media engagement lay behind the success of \u003ci\u003eMonkey King: Hero is Back\u003c\/i\u003e (2015).\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eShaopeng Chen\u003c\/b\u003e received his PhD degree from University of Southampton, UK, and he is sponsored by the China Scholarship Council (CSC). He holds a MA degree in Animation Arts from Nanjing University of the Arts. China, but his research covers both Chinese animation and live-action Chinese film. He has published articles in \u003ci\u003eAsian Culture and\u003c\/i\u003e \u003ci\u003eHistory; East Asian Journal of Popular Culture\u003c\/i\u003e and \u003ci\u003eNew Cinemas: Journal of Contemporary Film\u003c\/i\u003e. Previously, he taught animation production courses at Nanjing Normal University of Special Education, China.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e04 November 2021\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781350118959\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e304\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e21.76\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51332945739916,"sku":"9781350118959","price":121.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_a66a7019-0845-4a78-a61f-1f39b7bb0649.jpg?v=1783607524","url":"https:\/\/lateknightbooks.com\/products\/9781350118959","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}