{"product_id":"9781350168695","title":"Fundamentals of Digital Fashion Marketing","description":"\u003ch3\u003eFundamentals\u003c\/h3\u003e\u003ch1\u003eFundamentals of Digital Fashion Marketing\u003c\/h1\u003e\u003ch3\u003eClare Harris | Karen Edwards | Donna Watts\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Fashion \u0026amp; Textile Industry\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eHow can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Fundamentals of Digital Fashion Marketing \u003c\/i\u003euses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influencers, analytics, pop-up stores and user-generated content, Harris, Edwards and Watts offer a practical guide to building a successful fashion brand online. \u003cbr\u003e\u003cbr\u003eThis revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data \u0026amp; privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eClare Harris \u003c\/b\u003eis Senior Teaching Fellow in Creativity and Design at the University of Sussex, UK. She is also a tutor for the Open University's Design Thinking course and runs her own design company, Millionsquid.\u003cbr\u003e\u003cb\u003e\u003cbr\u003eKaren Edwards\u003c\/b\u003e is an associate dean and senior instructor at the University of South Carolina, USA, where she teaches courses in Digital Retailing, Fashion Law, and Asset Protection. An award-winning educator, she is also a licensed attorney. Her research involves legal issues affecting retailers and fashion brands.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eDonna Watts \u003c\/b\u003eis a senior instructor at the University of South Carolina, USA, where she teaches courses in Sustainable Fashion, Retailing, and Professional Communication.  As a certified diamontologist, her background is retail management in the jewelry industry.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e10 December 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Visual Arts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781350168695\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e232\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":57342185144460,"sku":"9781350168695","price":35.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_362e9155-7480-4a51-917d-6ca0b7e5a75f.jpg?v=1789613868","url":"https:\/\/lateknightbooks.com\/products\/9781350168695","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}