{"product_id":"9781350273559","title":"Marketing Chinese Children's Books Paratext and the Politics of Authorship","description":"\u003ch3\u003eBloomsbury Perspectives on Children's Literature\u003c\/h3\u003e\u003ch1\u003eMarketing Chinese Children's Books\u003c\/h1\u003e\u003ch2\u003eParatext and the Politics of Authorship\u003c\/h2\u003e\u003ch3\u003eFrances Weightman | Lisa Sainsbury\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eLiterary Criticism \/ Asian \/ Chinese\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eAn exploration of the strategies used by Chinese children's publishers to package and promote their authors, \u003ci\u003eMarketing Chinese Children's Books\u003c\/i\u003e situates these approaches within their historical, social and cultural contexts and considers what implications this may have for publishers looking to market Chinese children's books to global audiences.\u003c\/b\u003e\u003cbr\u003eFocusing on the abundant paratextual elements of many contemporary Chinese children's books, including prefaces, interviews, book covers and author photographs, this study reveals the various constraints on the self-fashioning of popular children's authors in the People's Republic of China today. Spotlighting some of China's best-selling children's authors - Cao Wenxuan (the first Chinese recipient of the Hans Christian Andersen Award), Yang Hongying, Shen Shixi and Gerelchimeg Black Crane - Frances Weightman considers how the marketing of these authors constructs and presents them variously as academic and political authorities; friends and confidantes; or trusted guides and gatekeepers of the natural world. \u003cbr\u003eThis is a timely study of the construction of Chinese children's authorship coinciding with the rapid expansion of children's literature publishing in China and its reception on the world stage.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eFrances Weightman\u003c\/b\u003e is Professor of Chinese Literature at the University of Leeds, UK and is Founding-director of the Leeds Centre for New Chinese Writing. She is the author of \u003ci\u003eThe Quest for the Childlike in Seventeenth-Century Chinese Fiction: Fantasy, Naivety and Folly\u003c\/i\u003e (2008) and has written numerous book chapters, journal articles and edited volumes on Chinese fiction of various time periods. She is editor-in-chief of \u003ci\u003eWriting Chinese: a Journal of Contemporary Sinophone Literature\u003c\/i\u003e.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e25 June 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781350273559\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e216\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.96\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51223578181772,"sku":"9781350273559","price":103.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_a8d74b7a-2a62-4a8d-a4e4-2eca7caf832b.jpg?v=1783077732","url":"https:\/\/lateknightbooks.com\/products\/9781350273559","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}