{"product_id":"9781350359604","title":"Semiotics of the COVID-19 Pandemic","description":"\u003ch3\u003eBloomsbury Advances in Semiotics\u003c\/h3\u003e\u003ch1\u003eSemiotics of the COVID-19 Pandemic\u003c\/h1\u003e\u003ch3\u003eSebastián Moreno Barreneche | Gregory Paschalidis\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eLanguage Arts \u0026amp; Disciplines \/ Linguistics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eFocusing on the discursive dimension of the COVID-19 pandemic from a semiotic perspective, this book uses semiotic theory and methods to analyse the meaning-making mechanisms and dynamics that occurred during, and revolved around, the pandemic.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Demonstrating the utility of semiotic theory, concepts and analytical methods to make sense of discursive phenomena like those triggered by the COVID-19 pandemic, the book explores in detail:\u003cbr\u003e\u003cbr\u003e · the blame-attribution discourses that emerged at the beginning of the pandemic;\u003cbr\u003e · how the coronavirus was brought to life in plastic and visual manifestations as a monster that poses a threat to humans;\u003cbr\u003e · how the collective actor 'the healthcare workers' was constructed in discourse and axiologised in positive terms;\u003cbr\u003e · the semiotics of the body during the pandemic, with a focus on the face, facemasks, social distancing and the uses of the body in online environments;\u003cbr\u003e · the idea of a 'new' normality following the pandemic.\u003cbr\u003e\u003cbr\u003e The book examines different dimensions of the COVID-19 pandemic, including examples from Europe, Latin America and the United States and a wide range of images, texts, practices and objects, in order to highlight the importance of its discursive and semiotic nature.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eSebastián Moreno Barreneche \u003c\/b\u003eis Associate Lecturer at the Faculty of Management and Social Sciences of Universidad ORT Uruguay, Uruguay, and an active researcher of Uruguay's National Research System (SNI).\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e25 June 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781350359604\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e11.84\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51223571333260,"sku":"9781350359604","price":35.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_b64fe76f-189b-4f47-98ab-2cd1ee91ec3c.jpg?v=1783077439","url":"https:\/\/lateknightbooks.com\/products\/9781350359604","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}