Fashion is defined and shaped by its media. As we face an unprecedented ecological crisis this book asks: what might a sustainable fashion media look like?

This book is for anyone who works in fashion media and communications, and for anyone who aspires to do so. What you will find in these pages are critiques and explorations, reimaginings and innovations. You will also find candid discussion of the multiple barriers to sustainable transformation that media professionals face when they seek to highlight the fashion industry's planetary impact and social responsibility

Remaking Fashion Media maps some of the innovative strategies and approaches being pioneered by journalists, stylists, editors, publishers, activists and other media professionals, while asking what we can learn from them going forward. Is there scope for genuine, transformative change within commercial fashion media practices, or must radical change come exclusively from the margins?

To achieve systemic and cultural change, expertise must cross fields and disciplines, and academia and industry players must unite in their efforts, discarding outdated hierarchies and silos of knowledge. Within these pages, you will find academic research essays and press-style interviews, visual portfolios and roundtables, forming a multi-vocal set of responses to the challenges we collectively face.

Key themes:
- Visual strategies for communicating sustainability
- Fashion media's margins as a space for innovation and radical responses to the triple planetary crisis
- The unsustainable working practices in fashion media, and professionals who are doing things differently, applying a sustainable ethos in their work
- Greenwashing and the difficulty of communicating sustainability in a fashion context
- The newfound visibility of second-hand fashion in commercial fashion media
- Reporting on sustainability in the fashion press

Rosie Findlay is a senior lecturer in Media Studies at City St George's, University of London, UK. She has published widely on fashion media and communication and the interface between clothing, memory, imagination and identity. Her books include Dressays: An Anthology of Writing about Clothing (Bloomsbury, 2026); Insights on Fashion Journalism (2022; co-edited with Johannes Reponen) and Personal Style Blogs: Appearances that Fascinate (2017).

Morna Laing is associate professor in Fashion Studies at The New School, Parsons Paris, France. She approaches fashion from a Cultural Studies perspective, specialising in gender, spectatorship and sustainability. She is author of Picturing the Woman-child (Bloomsbury, 2021) and co-editor of Revisiting the Gaze: The Fashioned Body and the Politics of Looking (2020).

Johannes Reponen is Global Academic Director at Vogue College of Fashion, UK and a scholar of fashion communication, media and publishing. He is co-editor of Insights on Fashion Journalism (2022), and his writing has appeared in publications including Dazed, Highsnobiety, Vestoj and MacGuffin.