{"product_id":"9781350500532","title":"Interactive Visual Merchandising Swipe, Scan, Shop","description":"\u003ch1\u003eInteractive Visual Merchandising\u003c\/h1\u003e\u003ch2\u003eSwipe, Scan, Shop\u003c\/h2\u003e\u003ch3\u003eKate Schaefer\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Fashion \u0026amp; Textile Industry\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eTransform stores into destinations by creating retail experiences customers want to return to again and again. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eToday's shoppers expect more than a transaction. They want personalized, seamless, and engaging experiences that connect physical and digital retail. In \u003ci\u003eInteractive Visual Merchandising\u003c\/i\u003e, Kate Schaefer shows how brands are using emerging technologies to build customer loyalty, strengthen brand identity, and create memorable in-store experiences.\u003cbr\u003e\u003cbr\u003eThrough examples from innovators including Reformation, Amazon, Sephora, Fit:match, and Nike, the book explores how artificial intelligence, virtual and augmented reality, livestream shopping, beacon technology, mobile engagement tools, and smart store design are reshaping the retail landscape.\u003cbr\u003e\u003cbr\u003eRather than focusing on technology for technology's sake, Schaefer demonstrates how retailers can thoughtfully integrate digital tools to create relevant, frictionless, and emotionally resonant customer experiences. You'll learn how to enhance product discovery, personalize recommendations, strengthen omnichannel connections, improve customer service, and encourage deeper engagement throughout the shopper journey.\u003cbr\u003e\u003cbr\u003eUpdated throughout, this second edition includes new coverage of AI in retail, gamification, sustainability, inclusivity, immersive retail concepts, responsible use of customer data, and the future of brick-and-mortar shopping. It also examines why some high-profile retail innovations succeed while others fail, helping you evaluate new technologies through the lens of customer needs and business goals.\u003cbr\u003e\u003cbr\u003eThis practical guide is essential for students and professionals in fashion merchandising, visual merchandising, retail design, branding, and fashion business who want to create retail environments that inform, entice, and engage customers in an increasingly connected world.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003eKate Schaefer is an Assistant Professor in the Fashion Studies department at College of DuPage, USA. She currently teaches future of fashion courses, in addition to a variety of other fashion entrepreneurship courses across the curriculum.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e18 February 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Visual Arts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781350500532\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e192\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51944867102860,"sku":"9781350500532","price":40.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_da6b4d00-8c94-47f2-a46f-953190df2c7e.jpg?v=1786036455","url":"https:\/\/lateknightbooks.com\/products\/9781350500532","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}