{"product_id":"9781350523388","title":"Semiotics for Designers and Illustrators Using Peirce’s Semiotic Sign-Action to Give Visual Communication (more) Meaning","description":"\u003ch1\u003eSemiotics for Designers and Illustrators\u003c\/h1\u003e\u003ch2\u003eUsing Peirce’s Semiotic Sign-Action to Give Visual Communication (more) Meaning\u003c\/h2\u003e\u003ch3\u003eDave Wood\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eDesign \/ Graphic Arts \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eSemiotics for Designers and Illustrators\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e focuses on Charles Sanders Peirce's pragmatic theory of Semiosis (semiotic sign-action) to provide creatives with fresh confidence to supercharge their visual communications to a new level, and to hook and retain audience attention.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e With creative-centric language and visual examples from around the world, readers will quickly learn about Peirce's pragmatic semiotics, and the determination flow that powers its semiotic sign-action. The book walks through the semiotic journey that underpins all visual communication, whether a creative encodes semiotic signs or not in their designs' or illustrations' ideation phase.\u003cbr\u003e\u003cbr\u003e Dave Wood reveals what a pragmatic semiotic sign is, and how understanding the target audience's socio-cultural lived experiences can provide crucial insights to help craft aesthetics. At the end of each chapter there is a case study on different aspects of applying Semiosis within creative work.\u003cbr\u003e\u003cbr\u003e The book helps readers to understand how to encode semiotic signs into their ideas and concepts by applying a pragmatic semiotic framework, and how Peirce's semiotic sign-action can help creatives enhance how they visually communicate to their target audiences.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eDave Wood\u003c\/b\u003e is a programme director of graphic design at the University of Dundee, UK.  He is also a design educator, researcher, and a published design author. He has worked commercially as both a freelance illustrator and graphic designer. Dave runs the Semiosis 101 YouTube Channel where he disseminates the Pragmatic semiotic theory of Charles Sanders Peirce in designer-centric terms for visual communicators.  He previously wrote \u003ci\u003eBasics Interactive Design: Interface Design\u003c\/i\u003e (Bloomsbury, 2019).\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e15 April 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Visual Arts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781350523388\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":59581545545868,"sku":"9781350523388","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_b215ea2b-d216-4beb-843b-02e80003418e.jpg?v=1789614846","url":"https:\/\/lateknightbooks.com\/products\/9781350523388","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}