An essential resource for courses in innovation management and new business development.

As organizations face increasing pressure to innovate in rapidly evolving markets, understanding how to develop and implement successful innovations has never been more important. This fully updated second edition explores innovation management beyond new products, examining the development of new services and business models across a variety of industry contexts.

Featuring evidence-based insights supported by numerous practical examples, exercises and discussion questions throughout, and multimedia resources via the companion website, this book equips students with the concepts, tools, and insights needed to understand innovation in contemporary organisations.

New to this edition:
New material on Artificial intelligence (AI), design thinking, lean innovation and organizational learning. Contemporary perspectives and up-to-date research Strategy chapter given more prominence Greater level of historical overview

Combining academic rigour with practical relevance, the book guides students through the challenges of identifying opportunities, developing innovative solutions, and creating value through new services and business models. It is an accessible and engaging introduction to innovation management for undergraduate students and a valuable reference for aspiring managers and entrepreneurs.