{"product_id":"9781350563520","title":"American Look Fashion, Sportswear and the Image of Women in 1930s and 1940s New York","description":"\u003ch3\u003eFoundations of Fashion Studies\u003c\/h3\u003e\u003ch1\u003eAmerican Look\u003c\/h1\u003e\u003ch2\u003eFashion, Sportswear and the Image of Women in 1930s and 1940s New York\u003c\/h2\u003e\u003ch3\u003eRebecca Arnold\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Women's Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eBy the 1940s the New York fashion industry had come into its own. Sportswear, which had evolved from its origins to include simple casual wear for travel, leisure, town and country, was at the centre of this shift.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Drawing on an array of sources, this book examines how New York sportswear evolved during the 1930s and 1940s to become the definitive American style. It reveals how designers such as Claire McCardell, Clare Potter and Tina Leser created a fashion identity for New York that was as dynamic and modern as the city itself.\u003cbr\u003e\u003cbr\u003e Author Rebecca Arnold interrogates the American ideal of athletic, long-limbed women and looks for the first time at how sportswear impacted and was impacted by ideas of patriotism and democracy, as well as its links to notions of cleanliness and hygiene, and to 1930s theories of body image and contemporary dance.\u003cbr\u003e\u003cbr\u003e As part of the Foundations of Fashion Studies series, this classic text now includes a new foreword by Emma McClendon and a new afterword and further reading list by the author.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eRebecca Arnold\u003c\/b\u003e is a historian who has held posts at The Courtauld Institute, Royal College of Art \u0026amp; Central Saint Martins. Her publications include \u003ci\u003eDocumenting Fashion \u003c\/i\u003e(2026), \u003ci\u003eThe American Look \u003c\/i\u003e(2008), \u003ci\u003eFashion: A Short Introduction\u003c\/i\u003e (2009), and \u003ci\u003eAvedon Advertising\u003c\/i\u003e (2019) with Laura Avedon.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e01 April 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Visual Arts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781350563520\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e264\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e17.76\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":53099314512012,"sku":"9781350563520","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_d92984e3-8985-4b57-bf92-665b09475167.jpg?v=1790895764","url":"https:\/\/lateknightbooks.com\/products\/9781350563520","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}