{"product_id":"9781350568600","title":"Kawaii Mania The Psychology and Culture of Cuteness in Japan","description":"\u003ch1\u003eKawaii Mania\u003c\/h1\u003e\u003ch2\u003eThe Psychology and Culture of Cuteness in Japan\u003c\/h2\u003e\u003ch3\u003eShiri Lieber-Milo\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eHistory \/ Asia \/ Japan\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eAn in-depth exploration of \u003ci\u003ekawaii \u003c\/i\u003e(cuteness) and its psychological, cultural, and economic impact in contemporary Japan.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eOften translated as “cute”, \u003ci\u003ekawaii \u003c\/i\u003eencompasses a much broader and more nuanced set of meanings that extend beyond surface-level adorableness, impacting contemporary Japanese culture and shaping everyday life - from fashion, media, and consumer goods to public institutions and national branding. But what lies behind Japan's deep and enduring attachment to cuteness? Why has \u003ci\u003ekawaii\u003c\/i\u003e developed into such a widely embedded cultural phenomenon, and how does it operate emotionally, socially, and psychologically?\u003cbr\u003e\u003cbr\u003eBy exploring the vibrant and multifaceted world of \u003ci\u003ekawaii\u003c\/i\u003e, this book answers these questions by examining its presence in mass media, consumer culture, and commerce, as well as the psychological foundations of its appeal and its remarkable cultural and economic success. Drawing on cultural history, psychology, linguistics, and media studies, the author traces the historical evolution of \u003ci\u003ekawaii\u003c\/i\u003e and examines how it functions as a central psychological and cultural system in contemporary Japan. It also explores its shifting meanings, affective dimensions, and social roles, revealing how cuteness mediates identity, communication, consumption, and power across both every day and institutional contexts. This book is an essential guide for researchers, students, and general readers seeking a deeper understanding of one of the most iconic and influential aspects of modern Japanese culture.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eShiri Lieber-Milo\u003c\/b\u003e is Researcher and Lecturer in the Department of East Asian Studies at Tel Aviv University, Israel. Her research focuses on the cultural psychology of Japan, with particular emphasis on \u003ci\u003ekawaii\u003c\/i\u003e, a field she has studied for over a decade.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e21 January 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781350568600\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e192\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e17.76\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":53099313496204,"sku":"9781350568600","price":103.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_803aa6bf-0879-4c03-a729-9836bbe1e92d.jpg?v=1790895364","url":"https:\/\/lateknightbooks.com\/products\/9781350568600","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}