{"product_id":"9781350592056","title":"Big Brand Marketing High impact strategies for small businesses","description":"\u003ch1\u003eBig Brand Marketing\u003c\/h1\u003e\u003ch2\u003eHigh impact strategies for small businesses\u003c\/h2\u003e\u003ch3\u003eRhea Freeman\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eLooking to create a memorable marketing campaign, but lacking the inspiration and the budget? \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn an era where internet virality can make or break your business, original marketing is essential to your brand's success. Yet, it can be hard to gain the traction your brand deserves when you're a small team, on an even smaller budget. \u003ci\u003eBig Brand Marketing\u003c\/i\u003e breaks down big budget, original, and controversial marketing campaigns from around the globe, extracts what makes them special and successful, and offers key tips and advice that can work for businesses of any size, on any budget.\u003cbr\u003e\u003cbr\u003e In this guide, Rhea Freeman distils a range of memorable and effective mega-budget marketing campaigns and gives you the tools to replicate their success – at a fraction of the cost. From Cadbury and Carlsberg, to Red Bull and Tony's Chocolonely, \u003ci\u003eBig Brand Marketing\u003c\/i\u003e features in-depth case studies and interviews with the real-life brains behind the campaigns, and demonstrates how you can utilize the lessons from these masters of storytelling for your own business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBig brand marketing – but on a budget.\u003c\/b\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eRhea Freeman \u003c\/b\u003eis a multiple award-winning PR adviser and brand, marketing, and social media expert. She's a small business mentor and coach (ILM Level 7) and advises many small businesses. A regular commentator on TV, radio and in print around these subjects, Rhea has been featured in publications such as \u003ci\u003eForbes, Stylist, The Mirror, \u003c\/i\u003eand\u003ci\u003e The Mail.\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Rhea is a two-time TEDx speaker, and she has spoken at StartUp '23 and '24, Theo Paphitis' SBS event, SBS x NatWest bootcamp, Digital Women, and frequently guest lectures. Additionally, she is a business mentor for Help to Grow and Small Business Britain. Rhea also has her own weekly radio segment across BBC Hereford \u0026amp; Worcester, BBC Shropshire and BBC Stoke radio on Friday afternoons, called Good Week, Bad Week.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e10 December 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Business\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781350592056\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e224\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51331966238860,"sku":"9781350592056","price":24.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_659813a6-97f8-4005-bcbd-f3b5486a0d6b.jpg?v=1783600634","url":"https:\/\/lateknightbooks.com\/products\/9781350592056","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}