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New Rules of Networking

New Rules of Networking

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New Rules of Networking

Sonya Barlow

BUS012030

Wonder what makes successful people different? Is it knowledge, confidence or networks? The New Rules of Networking is your inclusive toolkit for building authentic professional connections for career success, designed for every personality – introverts, extroverts, and neurodivergent individuals alike.

With 70% of opportunities hidden within private networks, your network is your net worth – but the old-school rules of networking don't work in a digital, international and technology-driven world.

Award-winning neurodivergent entrepreneur and author Sonya Barlow helps ambitious readers confidently navigate professional spaces online and offline.

If you struggle to start conversations, are overwhelmed by networking or are wondering how to build human connections in the world of AI, this book is filled with practical examples of how to use networking to your advantage.

From navigating virtual forums to future-proofing your career, these new rules replace networking fears with no nonsense frameworks to suit every profession and personality.

The New Rules of Networking covers:
> The 18 networking archetypes: Identify your unique social strength
> The AI advantage: How to build human connections in an automated world
> Neuro-inclusive strategies: Why 'different' brains are a networking superpower
> The dark side of networking: Learning from networking failures and social barriers
> 30 networking myths debunked: the new rules of business networking.

Whether you're stuck, starting, or striving for career success, let Sonya and her business network guide you through making connections that count.

Sonya Barlow is an award-winning entrepreneur, author and presenter. She founded the LMF Network consultancy and careers app, and hosted the BBC's The Everyday Hustle, named best radio show in the UK 2022. Sonya has worked with global brands such as Google, Vodafone, and LinkedIn; lectured at global universities such as Oxford, Warwick, and UAL; and has hosted leading tech events including London Tech Week, women in business, COGX and WebSummit. In 2023, Sonya launched The Sonya Barlow Show, interviewing leading voices in the workspace.

Publication Date: 01 April 2027
Publisher: Bloomsbury Academic
Imprint: Bloomsbury Business
ISBN-13: 9781350597150
Format: Paperback softback
Page Count: 240
Weight (oz): 16.0

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