As the region re-emerges from the pandemic, Asia's tourism industry is set to be a major driver for a new decade of rapid growth and transformation across the continent. Tourism 2040 in Asia provides a comprehensive overview of the factors driving this growth, from evolving consumer trends to large-scale infrastructure projects and AI-powered technology. With country-specific insights covering the major markets of China and India as well as emerging economies such as Singapore, Vietnam and the Philippines, the book addresses the unique challenges faced by each nation in the region as well as practical solutions to those challenges.

Whether you are a tourism professional, policymaker, or investor, this book will equip you with the knowledge to navigate the dynamic landscape of Asian tourism over the next decade.