{"product_id":"9781352013191","title":"Marketing Analytics Based on First Principles","description":"\u003ch1\u003eMarketing Analytics\u003c\/h1\u003e\u003ch2\u003eBased on First Principles\u003c\/h2\u003e\u003ch3\u003eRobert W. Palmatier | J. Andrew Petersen | Frank Germann\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eAll customers differ. All customers change. All competitors react. All resources are limited. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eRobert W. Palmatier's dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies.\u003cbr\u003e\u003cbr\u003eWhen should you use a specific technique in data analytics? How does each new analytics technique improve performance? Which techniques are worth time and investment to implement?\u003cbr\u003e\u003cbr\u003eAs organizations prioritize digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilize marketing analytics to better understand your business and increase revenue.\u003cbr\u003e\u003cbr\u003eMarketing Analytics will help you to:\u003cbr\u003e· Learn how to contextualize models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework.\u003cbr\u003e· Understand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualize practical, jargon-free descriptions.\u003cbr\u003e· Embark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging tasks: bloomsbury.pub\/marketing-analytics.\u003cbr\u003e· Take a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software.\u003cbr\u003e\u003cbr\u003eAuthored by world-leading experts in marketing strategy, \u003ci\u003eMarketing Analytics\u003c\/i\u003e is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003eRobert W. Palmatier is Professor of Marketing, and John C. Narver Chair of Business Administration at the University of Washington, USA.\u003cbr\u003eFrank Germann is Associate Professor of Marketing at the University of Notre Dame, USA.\u003cbr\u003eJ. Andrew Petersen is an Associate Professor of Marketing at the Pennsylvania State University, USA.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e05 May 2022\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781352013191\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e432\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e24.16\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":55335670743180,"sku":"9781352013191","price":61.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_7f1e9be6-7b69-41d9-bdbf-6c87da7e050a.jpg?v=1788030471","url":"https:\/\/lateknightbooks.com\/products\/9781352013191","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}