{"product_id":"9781394153015","title":"Break the Rules! The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World","description":"\u003ch1\u003eBreak the Rules!\u003c\/h1\u003e\u003ch2\u003eThe Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World\u003c\/h2\u003e\u003ch3\u003eJohn Mullins\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Entrepreneurship\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eDiscover the six counter-conventional mindsets to be a changemaker \u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eIn \u003ci\u003eBreak the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World\u003c\/i\u003e, celebrated London Business School entrepreneurship professor, keynote speaker, and best-selling author Dr. John Mullins delivers an eye-opening and insightful exploration of what sets successful entrepreneurs apart from other business people and from those who fail to reach their goals. You’ll discover a compelling argument that successful entrepreneurs exhibit one or more of the six break-the-rules mindsets revealed in this book. \u003c\/p\u003e\n\u003cp\u003eEach of these six mindsets can be learned, practiced, and built upon—by anyone, in any business setting large or small, old or new—, to create thriving businesses that grow and prosper. Mullins draws on over two decades of research to show you how to do exactly that. You’ll also find: \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eExplanations of why the six break-the-rules mindsets fly in the face of conventional business and business school wisdom\u003c\/li\u003e \u003cli\u003eStrategies for dealing with, skating around, or otherwise overcoming the daunting obstacles that stand in every innovator’s way\u003c\/li\u003e \u003cli\u003eWays to challenge assumptions and mitigate risk in order to take advantage of opportunities that present themselves along \u003ci\u003eyour\u003c\/i\u003e entrepreneurial path\u003c\/li\u003e \u003cli\u003eSteps \u003ci\u003eyou\u003c\/i\u003e can take now to make one or more of these mindsets your own.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAn essential new take on entrepreneurship and on what it takes to be or become more “entrepreneurial,” \u003ci\u003eBreak the Rules!\u003c\/i\u003e sheds new light on an oft-discussed—but rarely understood—area of business.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eJohn Mullins, P\u003csmall\u003eH\u003c\/small\u003eD,\u003c\/b\u003e is a bestselling author, an internationally recognized thought leader, and a world-renowned Pied Piper for everyone and anyone who seeks to grow their business faster. A veteran of three entrepreneurial ventures and a professor of management practice at London Business School, he’s published three books, each of which has become the go-to resource on its stage of the entrepreneurial journey: assessing opportunities (\u003ci\u003eThe New Business Road Test\u003c\/i\u003e); figuring out a business model that will actually work (\u003ci\u003eGetting to Plan B,\u003c\/i\u003e with the esteemed VC investor Randy Komisar); and finding a way to finance and grow your venture without selling your soul (\u003ci\u003eThe Customer-Funded Business\u003c\/i\u003e). John is a sought-after speaker to communities of entrepreneurs, to CEOs and top management teams of fast-growing companies, and to other innovators worldwide.  \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ewww.johnwmullins.com\u003c\/b\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e25 January 2023\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394153015\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e15.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44310458368140,"sku":"9781394153015","price":26.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394153015.jpg?v=1780194848","url":"https:\/\/lateknightbooks.com\/products\/9781394153015","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}