{"product_id":"9781394196562","title":"The Dynamics of Business Behavior An Evidence-Based Approach to Managing Organizational Change","description":"\u003ch1\u003eThe Dynamics of Business Behavior\u003c\/h1\u003e\u003ch2\u003eAn Evidence-Based Approach to Managing Organizational Change\u003c\/h2\u003e\u003ch3\u003eBeirem Ben Barrah | Philip Jordanov\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Decision-Making \u0026amp; Problem Solving\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eDiscover practical and relevant insights from behavioral science you can apply immediately to manage change in your organization\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eIn \u003ci\u003eThe Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change,\u003c\/i\u003e cognitive neuropsychologist Philip Jordanov and entrepreneur Beirem Ben Barrah deliver an eye-opening new treatment of how to create organizational change with an evidence-based approach. The book includes interviews with more than 40 industry professionals across 15 sectors from companies like Johnson \u0026amp; Johnson and the three biggest Dutch banks discussing change approaches, challenges, and interventions to help bridge the gap between theory and practice. \u003c\/p\u003e\n\u003cp\u003eReaders will find useful step-by-step guides on eighteen interventions for six change areas, including psychological safety for stakeholder engagement and re-anchoring for leadership support. This book also discusses: \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eThe importance of strategic planning and risk management in DEI efforts through surveys and focus groups, yearly health scans, and qualitative and quantitative data\u003c\/li\u003e \u003cli\u003eThe most common myths that leaders accidentally buy into as they guide their organizations\u003c\/li\u003e \u003cli\u003eCase studies of contemporary companies overcoming challenges using brain and behavior science\u003c\/li\u003e  \u003c\/ul\u003e \u003cp\u003eA startlingly insightful and, at times, counterintuitive guide to implementing behavioral science in real-world organizations, \u003ci\u003eThe Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change\u003c\/i\u003e will earn a place on the bookshelves of managers, executives, directors, entrepreneurs, founders, marketers, department heads, salespeople, and other business leaders.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e \u003cb\u003eBEIREM BEN BARRAH \u003c\/b\u003eis founder and CEO of Neurofied, a brain and behavior consultancy. As an entrepreneur, consultant, and speaker, he combines his interests in organizations, behavioral psychology\/neuroscience, and technology. He frequently speaks on topics like change management, decision-making, learning and development, entrepreneurship, and neurotechnology \u003c\/p\u003e\n\u003cp\u003e \u003cb\u003ePHILIP JORDANOV \u003c\/b\u003eis a cognitive neuro-psychologist and head of training and consulting at Neurofied. He helps organizations such as Novo Nordisk, PVH, and Johnson \u0026amp; Johnson change and improve with insights from brain and behavioral science. He is a frequent guest lecturer at various universities and colleges. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e02 April 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394196562\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e288\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380470018188,"sku":"9781394196562","price":28.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394196562_7815bdd3-76c5-413f-862f-5b7750f671a4.jpg?v=1780202175","url":"https:\/\/lateknightbooks.com\/products\/9781394196562","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}