{"product_id":"9781394234578","title":"The Ultimate Guide to Storytelling in Business A Proven, Seven-Step Approach To Deliver Business-Critical Messages With Impact","description":"\u003ch1\u003eThe Ultimate Guide to Storytelling in Business\u003c\/h1\u003e\u003ch2\u003eA Proven, Seven-Step Approach To Deliver Business-Critical Messages With Impact\u003c\/h2\u003e\u003ch3\u003eSamir Parikh\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Motivational\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eA one-stop shop for everything that you need to know about storytelling in business.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow often have you had to deliver a pitch, convey a message or empower an audience with only one chance to get it right? Perhaps a job interview, an important sales presentation, or the announcement of major changes within your organization? Have you ever had a powerful idea that was never adopted because your peers didn’t recognize its value?\u003c\/p\u003e \u003cp\u003eStorytelling is mission-critical to the advancement of our careers and our businesses.\u003c\/p\u003e \u003cp\u003eIn the book, you’ll learn how to create compelling presentations, write persuasive reports, and convey important messages in meetings with stories that capture the attention of your audiences.\u003c\/p\u003e \u003cp\u003eThe author explains how to convey complex ideas with simplicity, win the acceptance of others, speed up decision-making, and demonstrate your contributions as a thought leader. You’ll discover:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA proven methodology, based on seven steps, enabling you to build and deliver stories in a structured, reliable and repeatable way.\u003c\/li\u003e \u003cli\u003eThe importance of creating a one-page story blueprint to road-test your story.\u003c\/li\u003e \u003cli\u003eHow the subtle use of emotional triggers will help you to control the reactions of your audience.\u003c\/li\u003e \u003cli\u003eA rich library of industry examples, from multi-million dollar sales opportunities to strategic change initiatives, the introduction of new business models and the launch of ground-breaking technical ideas.\u003c\/li\u003e \u003cli\u003eA 23-point checklist to ensure that you are ready for your next storytelling endeavor.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for managers, directors, executives, as well as early career professionals, \u003ci\u003eThe Ultimate Guide to Storytelling in Business\u003c\/i\u003e is a can’t-miss resource for generating impact and getting your ideas recognized.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e \u003cb\u003eSAMIR PARIKH \u003c\/b\u003eis the founder of SPConsulting global management consultants. He and his team bring more than 20 years of experience helping some of the world’s leading corporations build and deliver high-impact stories around multimillion-dollar sales opportunities, strategic change initiatives, the introduction of new business models and the launch of groundbreaking technical ideas. Their popular training workshops that equip teams with the game-changing skill of Storytelling have been delivered in more than 50 countries. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e18 August 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394234578\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e17.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379182989452,"sku":"9781394234578","price":24.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394234578.jpg?v=1780238640","url":"https:\/\/lateknightbooks.com\/products\/9781394234578","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}