Run a successful bar and a profitable business with expert advice on every aspect of bar management

Running a Bar For Dummies shows veteran and future bar owners and managers how to establish and maintain a successful business. You'll learn insider tips for keeping customers satisfied and the business operating smoothly. With the easy-to-follow guidance in this book, you can navigate your way through the maze of licensing and permits, develop a business plan, learn how to market your business, and create a profitable establishment. You'll also find clear, no-nonsense guidance on dealing with tough customers. In today's changing industry and economy, you'll need to remain flexible and adapt quickly to changing conditions. This Dummies book shows you how to do exactly that.

• Learn what it takes to own and operate a bar
• Stay on the right side of the law with clear licensing and tax information
• Discover apps, strategies, technology tools. and best practices for staying stocked and making a profit
• Improve your revenue, boost your online presence, spruce up your marketing plan, and find ways to keep your business healthy and viable

Running a Bar For Dummies is great for anyone considering buying or running a bar or pub, or anyone who needs guidance on running an existing bar more efficiently.

R. Foley is the publisher of BARTENDER Magazine, the first magazine geared toward bartenders.

Heather Heath is author of Running a Restaurant For Dummies and Jewelry Making & Beading For Dummies. She’s also a veteran of the bar and restaurant industry.