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AI and Innovation

AI and Innovation How to Transform Your Business and Outpace the Competition with Generative AI

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AI and Innovation

How to Transform Your Business and Outpace the Competition with Generative AI

Michael Lewrick | Omar Hatamleh

Business & Economics / E-Commerce / Search Engine Optimization

Transform your organization’s approach to AI with tested frameworks from global leaders 

AI and Innovation: How to Transform Your Business and Outpace the Competition with Generative AI is an expert blueprint on shaping and scaling the AI ecosystem of the future, revealing frameworks already tested and implemented at leading companies including Siemens, GE, and Microsoft. This book contains insight, use cases, tools, and templates to help readers build a brighter future for their organizations based on a fusion of disciplines, new concepts, and foresight thinking. 

Written by two transformational business leaders, this AI and Innovation shows readers how to create the future of the innovation engine by connecting the dots between technology, change, and business success. The authors discuss topics including: 

  • Understanding the core concepts behind AI, including why it matters and what it actually is 
  • Generating a roadmap of change, then applying concrete tools and methods to kick-start and anticipate transformational change 
  • Transforming the ways of working, collaborating, and realizing new market opportunities 
  • Preparing for the future as AI and related technologies continue to progress at a breathtaking pace 


AI and Innovation
is a timely, essential read for business leaders, innovation and strategy managers, and executives seeking state-of-the-art guidance on AI and proven best practices for implementation.

MICHAEL LEWRICK (PhD) is a bestselling author, award-winning design thinking and ecosystem design though leader, business entrepreneur and visiting professor at various universities globally. His ideas, books and company, Lewrick and Company, help mobilize people around the world to better lead innovation and digital transformation in an era of increasingly rapid change. He values the power of human-AI collaboration for solving complex problems.

OMAR HATAMLEH (PhD) is a global innovation and transformation expert and book author about emerging technologies. He holds the position of Chief AI Advisor at NASA and he is an invited keynote speaker to multiple national and international events including major innovation conferences at Google, IBM, European Investment Fund and many others. Omar holds four engineering degrees and has received numerous excellence awards.


Publication Date: 27 November 2024
Publisher: Wiley
Imprint: Wiley
ISBN-13: 9781394254972
Format: Paperback / softback
Page Count: 272
Weight (oz): 19.2

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