{"product_id":"9781394288946","title":"Sustainability Marketing A Global Perspective","description":"\u003ch1\u003eSustainability Marketing\u003c\/h1\u003e\u003ch2\u003eA Global Perspective\u003c\/h2\u003e\u003ch3\u003eFrank-Martin Belz | Ken Peattie | Naz Onel\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eEQUIPS THE NEXT GENERATION OF MARKETERS WITH THE CRITICAL SKILLS AND ETHICAL MINDSET TO LEAD IN A TIME OF UNPRECEDENTED CHANGE\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSince its first publication in 2009, \u003ci\u003e\u003cb\u003eSustainability Marketing\u003c\/b\u003e\u003c\/i\u003e has set the standard for how marketers can respond to global environmental and social challenges. Now in its third edition, this award-winning text remains a definitive resource in the field—blending rigorous theory, diverse global examples, and actionable strategy.\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\u003cb\u003eSustainability Marketing\u003c\/b\u003e\u003c\/i\u003e offers a comprehensive, structured, and deeply insightful guide to integrating social, environmental, and ethical concerns into modern marketing strategies, delivering both theoretical depth and practical tools to help students and practitioners alike navigate the evolving sustainability landscape. With a fresh emphasis on global challenges, digital transformation, and circular economy principles, the third edition reflects the latest research, real-world case studies, and pressing debates in the field.\u003c\/p\u003e \u003cp\u003eCovering a wide range of key topics, from rethinking the sustainability marketing mix to navigating the ethical tensions of brand activism, the authors provide a compelling blueprint for building marketing strategies that drive innovation, strengthen brand trust, and contribute meaningfully to sustainable development.\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\u003cb\u003eSustainability Marketing: A Global Perspective, Third Edition,\u003c\/b\u003e\u003c\/i\u003e is essential reading for advanced students exploring the future of responsible business, educators integrating sustainability into their curriculum, and marketing professionals looking to align strategy with purpose and contribute to a more sustainable and equitable world.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eFRANK-MARTIN BELZ\u003c\/b\u003e is a Professor at the Technische Universität München (TUM School of Management), specializing in sustainability marketing and corporate social responsibility. With extensive research in sustainable business practices, he has authored numerous academic publications and co-authored multiple editions of \u003ci\u003eSustainability Marketing: A Global Perspective.\u003c\/i\u003e His work focuses on integrating sustainability into marketing strategies, consumer behavior, and innovation. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKEN PEATTIE\u003c\/b\u003e is a Professor at Cardiff Business School and former Director of the ESRC Research Centre for Business Relationships, Accountability, Sustainability, and Society (BRASS). A leading expert in sustainability marketing, he has published extensively on corporate responsibility, green marketing, and sustainable business models. His research bridges academia and industry, shaping the development of ethical and environmentally responsible marketing strategies. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNAZ ONEL\u003c\/b\u003e is a Professor of Business Administration at Stockton University, School of Business, USA. She serves as President of the Northeast Business \u0026amp; Economics Association (NBEA) and Editor-in-Chief of SAM Advanced Management Journal (SAMAMJ). Committed to scholarship, innovation, and transformative research, she actively publishes and contributes to her field. Her work focuses on driving meaningful change at the intersection of business, marketing, sustainability, and consumer behavior. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e16 September 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394288946\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e384\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e24.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44348273066124,"sku":"9781394288946","price":89.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394288946_d1b1163a-1cf2-4957-a2e2-39f4a01189b7.jpg?v=1780163619","url":"https:\/\/lateknightbooks.com\/products\/9781394288946","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}