{"product_id":"9781394319008","title":"Research Methods for Business, with eBook Access Code A Skill Building Approach","description":"\u003ch1\u003eResearch Methods for Business, with eBook Access Code\u003c\/h1\u003e\u003ch2\u003eA Skill Building Approach\u003c\/h2\u003e\u003ch3\u003eRoger Bougie | Uma Sekaran\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Research \u0026amp; Development\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eMaster the tools and techniques needed to design, conduct, and analyze research projects effectively\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\u003cb\u003eResearch Methods for Business, 9th Edition\u003c\/b\u003e\u003c\/i\u003e explains the principles and practices of using a systematic, organized research approach, facilitating the development of effective solutions to business challenges. Designed to help students view research from the perspective of management, this leading textbook guides readers through the entire business research process while fostering a deeper understanding of how to conduct rigorous, relevant, and ethical research.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWILEY ADVANTAGE\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides a clear, student-friendly introduction to business research with an informal and accessible writing style\u003c\/li\u003e \u003cli\u003eCovers a wide range of business research methods and practices used in areas such as human resources management, strategic management, operations management, finance, and accounting\u003c\/li\u003e \u003cli\u003eIntegrates real-world case studies and examples from various business disciplines to illustrate key concepts\u003c\/li\u003e \u003cli\u003eEmphasizes both scientific and pragmatic approaches to research to ensure a well-rounded understanding\u003c\/li\u003e \u003cli\u003eEnhances critical thinking and problem-solving skills through structured exercises and hands-on activities\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eAN INTERACTIVE, MULTIMEDIA LEARNING EXPERIENCE\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis textbook includes access to an interactive, multimedia e-text. Icons throughout the print book signal corresponding digital content in the e-text.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eVideos: \u003ci\u003e\u003cb\u003eResearch Methods for Business\u003c\/b\u003e\u003c\/i\u003e integrates abundant video content developed by the authors to complement the text and engage readers more deeply.\u003c\/li\u003e \u003cli\u003eInteractive Self-Scoring Quizzes: \u003cb\u003eConcept Check Questions\u003c\/b\u003e at the end of each section provide immediate feedback, helping readers monitor their understanding and mastery of the material.\u003c\/li\u003e \u003cli\u003eDownloadable Files: Additional \u003cb\u003eCases\u003c\/b\u003e and \u003cb\u003eSPSS Data Sets\u003c\/b\u003e can be found throughout the text, helping students further engage with the content.\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eABOUT THE AUTHORS\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eRoger Bougie\u003c\/b\u003e is the Academic Director of the Executive Master of Management and Organization at TIAS School for Business \u0026amp; Society (Tilburg University) and an Associate Professor in Research Methods. He holds a PhD in Marketing from Tilburg University and has more than two decades of experience teaching undergraduate, graduate, and executive programs. A recipient of multiple teaching awards, he has published extensively in peer-reviewed journals and co-authored books and articles on research methods, marketing, and managerial decision making in complex situations.  \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eUma Sekaran\u003c\/b\u003e was Professor Emerita of Management at Southern Illinois University at Carbondale. She earned her MBA from the University of Connecticut and her PhD from UCLA. A distinguished researcher, she authored or co-authored eight books, numerous book chapters, and more than 55 refereed journal articles. Renowned for her contributions to cross-cultural research, she received multiple awards for her teaching and research excellence from the Academy of Management and other professional organizations. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e03 November 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394319008\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e448\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e27.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44310512435340,"sku":"9781394319008","price":110.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394319008.jpg?v=1780160897","url":"https:\/\/lateknightbooks.com\/products\/9781394319008","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}