{"product_id":"9781394326372","title":"Commercial Real Estate Investing An Evidence-Based Approach to Risk Management, Strategic Valuation, and Enhanced Returns","description":"\u003ch1\u003eCommercial Real Estate Investing\u003c\/h1\u003e\u003ch2\u003eAn Evidence-Based Approach to Risk Management, Strategic Valuation, and Enhanced Returns\u003c\/h2\u003e\u003ch3\u003eRandall Zisler\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Real Estate \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eThe hard, unfiltered truth about the biggest myths and mistakes in real estate investing\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003eCommercial Real Estate Investing: An Evidence-Based Approach to Risk Management, Strategic Valuation, and Enhanced Returns\u003c\/i\u003e\u003c\/b\u003e is an evidence-based guide and critique of investment practices that teaches investors how to avoid uncompensated risk, improve risk-adjusted returns, and avoid wealth-destroying myths. Each chapter includes an executive summary and numerous exhibits.  The book also features interviews with senior real estate industry leaders. \u003c\/p\u003e\n\u003cp\u003eThe author, Dr. Randall Zisler, legendary advisor to the largest global institutional investors, former Goldman Sachs real estate research director and Princeton University professor, has completed over $6 billion of institutional transactions.  Not beholden to any investor or money manager, he is uniquely positioned to speak truth to capital and power; he is completely objective. \u003c\/p\u003e\n\u003cp\u003eTopics include: \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eInvestment challenges like COVID, inflation, diversification, liquidity, downside, development risk, leverage, underfunded public pension funds, default, obsolescence, and the Winner's Curse\u003c\/li\u003e \u003cli\u003eThe building blocks of real estate, including public and private equity and debt\u003c\/li\u003e \u003cli\u003eProperty types, such as housing, retail, self-storage, industrial warehouses, and office\u003c\/li\u003e \u003cli\u003ePublic policy, including land use controls, rent stabilization, affordability, and sprawl;\u003c\/li\u003e \u003cli\u003eRisk-based simulations of deals with leverage, limited and general partners and fees\u003c\/li\u003e \u003cli\u003eInvestor checklist of risks and opportunities\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eSidestepping industry platitudes and abstraction, \u003cb\u003e\u003ci\u003eCommercial Real Estate Investing\u003c\/i\u003e\u003c\/b\u003e is a must-read for all real estate professionals as well as novices who seek better decisions with greater confidence while avoiding one-size-fits-all solutions.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eRandall Zisler, Ph.D.,\u003c\/b\u003e Co-Founder of Zisler Capital Associates, LLC, was a Princeton University professor teaching economics and finance. He was real estate research director at Goldman Sachs and Nomura Securities, co-head of investment banking at Jones Lang LaSalle, a partner at Pension Consulting Alliance, and CIO to Merv Griffin. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e14 October 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394326372\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e512\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e32.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315500281996,"sku":"9781394326372","price":80.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394326372_c87c5405-c205-4fe3-9ef6-29622f8ebed7.jpg?v=1780146131","url":"https:\/\/lateknightbooks.com\/products\/9781394326372","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}