Consumer Behaviour, 1st Australia and New Zealand Edition

Contributors: Ruvio, Ayalla; Iacobucci, Dawn; Melnyk, Valentyna; Campbell, Pauline

Consumer Behaviour offers a concise and focused narrative that simplifies complex consumer behaviour concepts, presenting the subject in a clear and accessible way, specifically designed for students in marketing. It emphasises practical applications and contemporary issues, such as the impact of social media and global trends, with Australian and New Zealand examples and case studies integrated throughout to ensure relevance to local students and provide a deeper understanding of key consumer behaviour principles.

Book Details

• Publisher: Wiley
• Publication Date: 2025-09-02
• Format: Paperback
• ISBN-13: 9781394328079
• Pages: 320