{"product_id":"9781394328079","title":"Consumer Behaviour, 1st Australia and New Zealand Edition","description":"\u003ch1\u003eConsumer Behaviour, 1st Australia and New Zealand Edition\u003c\/h1\u003e\u003ch2\u003e\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eContributors:\u003c\/strong\u003e Ruvio, Ayalla; Iacobucci, Dawn; Melnyk, Valentyna; Campbell, Pauline\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eConsumer Behaviour\u003c\/i\u003e offers a concise and focused narrative that simplifies complex consumer behaviour concepts, presenting the subject in a clear and accessible way, specifically designed for students in marketing. It emphasises practical applications and contemporary issues, such as the impact of social media and global trends, with Australian and New Zealand examples and case studies integrated throughout to ensure relevance to local students and provide a deeper understanding of key consumer behaviour principles.\u003c\/p\u003e\u003ch3\u003eBook Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Wiley\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e 2025-09-02\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781394328079\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 320\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":45227665817740,"sku":"9781394328079","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394328079.jpg?v=1768919449","url":"https:\/\/lateknightbooks.com\/products\/9781394328079","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}