{"product_id":"9781394383252","title":"The Persuasion Engine How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers","description":"\u003ch1\u003eThe Persuasion Engine\u003c\/h1\u003e\u003ch2\u003eHow Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers\u003c\/h2\u003e\u003ch3\u003eRoger Dooley\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ E-Commerce \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eTap into your customers’ unconscious minds with cutting-edge AI and neuromarketing techniques\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eThe Persuasion Engine,\u003c\/i\u003e by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level. Dooley explains how artificial intelligence democratizes sophisticated neuromarketing tools that were once available only to Fortune 500 companies, making powerful customer insight and persuasion techniques accessible to businesses of any size. \u003c\/p\u003e\n\u003cp\u003eThe book walks you through the evolution of traditional neuromarketing into ”Neuromarketing 2.0,” where AI-powered tools eliminate the need for expensive lab studies and human behavioral science experts. It offers a comprehensive roadmap for implementing eye tracking, facial coding, biometrics, implicit testing, and advanced AI behavioral techniques that dramatically improve marketing effectiveness while reducing costs and time investment. \u003c\/p\u003e\n\u003cp\u003eInside the book, you’ll find: \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eRevolutionary AI prompting strategies that bring world-class behavioral science expertise to your desktop\u003c\/li\u003e \u003cli\u003ePractical frameworks for leveraging attention, emotion, credibility, and decision architecture to boost conversions\u003c\/li\u003e \u003cli\u003eStep-by-step guidance for implementing biometric tools and implicit testing without laboratory resources\u003c\/li\u003e \u003cli\u003eAdvanced techniques for creating scarcity, urgency, and FOMO that drive immediate customer action\u003c\/li\u003e \u003cli\u003eComprehensive methods for auditing and enhancing empathy in customer communications\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for marketing professionals, business owners, entrepreneurs, and anyone with a stake in customer acquisition and retention, \u003ci\u003eThe Persuasion Engine\u003c\/i\u003e provides actionable strategies that will transform your approach to marketing. Whether you're working on a shoestring or managing enterprise campaigns, you'll discover how to use your customers' non-conscious motivations and create compelling marketing that work on real people in the real world.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eROGER DOOLEY\u003c\/b\u003e is a globally recognized expert in applying neuroscience and behavioral science to marketing, persuasion, and customer experience. He is a trusted advisor to Fortune 500 companies and startups alike. His bestselling book \u003ci\u003eBrainfluence\u003c\/i\u003e has been translated into 11 languages. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e12 May 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394383252\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e272\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e17.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44775297745036,"sku":"9781394383252","price":25.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394383252_69873526-d300-4f44-a3d9-b138e85355e8.jpg?v=1780618730","url":"https:\/\/lateknightbooks.com\/products\/9781394383252","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}