{"product_id":"9781394396900","title":"The Pricing Playbook A Practical Guide to Revenue Growth Management in the Age of AI","description":"\u003ch1\u003eThe Pricing Playbook\u003c\/h1\u003e\u003ch2\u003eA Practical Guide to Revenue Growth Management in the Age of AI\u003c\/h2\u003e\u003ch3\u003eIngo Reinhardt\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ Research\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eAn in-depth and up-to-date discussion of pricing strategy that incorporates the latest developments in generative AI\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eThe Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of AI\u003c\/i\u003e, author Ingo Reinhardt delivers a uniquely insightful discussion of the theoretical underpinnings of pricing. He also presents detailed instructions for using that theory to construct a revenue growth management framework that will guide the pricing strategy within your organization.\u003c\/p\u003e \u003cp\u003eReinhardt offers a selection of specific case studies that focus specifically on the opportunities and challenges created by the ongoing digitization and proliferation of generative AI technologies. The book explains and contextualizes how this new suite of tools and platforms should impact business leaders’ pricing decisions.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eInside the book:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDetailed discussions of the underlying methods and principles that forward-looking organizations use to make pricing decisions in an environment that includes generative AI\u003c\/li\u003e \u003cli\u003eStep-by-step guidance for creating a comprehensive pricing and revenue growth management strategy for your firm\u003c\/li\u003e \u003cli\u003eUp-to-date explorations of the basics of pricing theory and important subtopics, including value pricing, price elasticities, and behavioural pricing\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for managers, executives, and all other business leaders with a stake in crafting pricing strategies at their organization, \u003ci\u003eThe Pricing Playbook\u003c\/i\u003e is also a must-read for entrepreneurs, founders, and team leaders at high-growth organizations looking for expert advice on a critical subject that’s evolving rapidly.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eINGO REINHARDT\u003c\/b\u003e has close to two decades’ experience in pricing and revenue growth management and has worked with hundreds of professionals in the field. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e20 April 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394396900\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e304\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44775295058060,"sku":"9781394396900","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394396900_b97eecf9-2f05-4e78-b92f-c7bf71c253db.jpg?v=1780283836","url":"https:\/\/lateknightbooks.com\/products\/9781394396900","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}