Optimize your brand visibility for AI-powered search engines and large language models

In The New Rules of AI Search: SEO for visibility in ChatGPT, Google Gemini and Generative Search, Crystal Carter delivers a practical guide to optimizing brand visibility across AI-powered platforms. As large language models transform how consumers discover products and services, traditional SEO strategies require fundamental updates to remain effective in this new search paradigm.

The New Rules of AI Search explores the technical and strategic dimensions of generative engine optimization. Crystal Carter examines how AI search platforms aggregate and present information differently than traditional search engines, providing actionable frameworks for ensuring your brand appears prominently when users query ChatGPT, Google Gemini, and similar platforms for recommendations and information.

Readers will also discover:

• Specific techniques for structuring content that AI systems can easily understand, cite, and recommend to users seeking information
• Strategies for building brand authority signals that large language models recognize and prioritize in their generated responses
• Methods for monitoring and measuring your brand's visibility across multiple AI search platforms and generative interfaces
• Practical approaches for adapting existing SEO infrastructure to meet the unique requirements of AI-powered discovery channels
• Frameworks for anticipating future developments in generative search and positioning your brand ahead of algorithmic changes

Essential for digital marketers, SEO professionals, brand managers, and business owners seeking to maintain competitive visibility, this guide provides the strategic foundation for succeeding as AI fundamentally transforms how consumers search for and discover information online.

CRYSTAL CARTER is a globally recognized authority in SEO and generative engine optimization, and the Head of AI Search & SEO Communications at Wix, where she oversees search and AI visibility strategy across a platform serving more than 300 million users worldwide. With over 20 years of experience in SEO, digital marketing, and Large Language Model optimization, she has worked with major brands including Disney, McDonald’s, Tripadvisor, and Tomy. A frequent international speaker and contributor to Google Search Central, Moz, Semrush, and SMX, Carter is a leading voice on how brands adapt to AI-driven search.

www.crystalcarter.ai