{"product_id":"9781394411849","title":"Ticker Shock A Playbook for Investor Relations, Communications, and Leadership in the Age of Retail Investors","description":"\u003ch1\u003eTicker Shock\u003c\/h1\u003e\u003ch2\u003eA Playbook for Investor Relations, Communications, and Leadership in the Age of Retail Investors\u003c\/h2\u003e\u003ch3\u003eKatie Perry\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Finance \/ Wealth Management\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eHow identity, access, and attention are transforming the future of corporate branding and investor relations\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe modern market is no longer defined solely by balance sheets and earnings reports—it's powered by identity, access, and emotion. \u003ci\u003eTicker Shock: A Playbook for Investor Relations, Communications, and Leadership in the Age of Retail Investors\u003c\/i\u003e reveals how a new generation of investors, armed with instinct and a smartphone, is rewriting the rules of engagement across capital markets. These retail investors aren't just buying shares—they're building personal brands, performing belonging, and transforming financial discourse into a cultural act. Katherine Perry dissects this evolution with precision, blending behavioral insight, cultural analysis, and communications strategy to illuminate a financial ecosystem driven by resonance rather than fundamentals.\u003c\/p\u003e \u003cp\u003eThrough vivid case studies, Perry traces how speculation, sentiment, and social visibility have fused into a powerful new market narrative. Each chapter unpacks how retail behavior is reshaping investor relations, branding, and corporate leadership in an attention-driven age. For executives, marketers, and financial professionals navigating this volatile environment, \u003ci\u003eTicker Shock\u003c\/i\u003e provides a critical framework for understanding and adapting to today's participatory, high-velocity markets where visibility equals value, and trust is earned in real time.\u003c\/p\u003e \u003cp\u003eThe first comprehensive analysis of retail investor culture and its impact on corporate identity, \u003ci\u003eTicker Shock:\u003c\/i\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHighlights how social media and digital visibility drive market sentiment and valuation\u003c\/li\u003e \u003cli\u003eExplains why retail speculation is as much cultural expression as financial decision\u003c\/li\u003e \u003cli\u003eFeatures case studies from leading companies such as Robinhood, Palantir, and Netflix\u003c\/li\u003e \u003cli\u003eExplores how CEOs must now communicate like creators to maintain credibility and relevance\u003c\/li\u003e \u003cli\u003eProvides actionable insights for investor relations, communications, and marketing teams\u003c\/li\u003e \u003cli\u003eExamines how AI, tokenization, and social platforms are redefining due diligence and access\u003c\/li\u003e \u003cli\u003eMaps the regulatory and reputational challenges of a participatory financial system\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIdeal for executives, investor relations officers, communications professionals, and corporate strategists, \u003ci\u003eTicker Shock\u003c\/i\u003e is essential reading for MBA and business school courses in finance, marketing, and corporate communications. It is also a critical reference for financial media, analysts, and fintech operators navigating the evolving dynamics between brand, behavior, and belief in modern markets.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eKATHERINE PERRY\u003c\/b\u003e is a marketer, writer, financial creator, and investor relations strategist with a front-row seat to the rise of modern retail investing. She has produced and hosted financial content for SoFi, Morning Brew, and Stocktwits, and advises fintech brands and public companies on engaging contemporary investors. Perry has been featured in \u003ci\u003eForbes\u003c\/i\u003e, \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e, and \u003ci\u003eBloomberg\u003c\/i\u003e, and speaks regularly at industry and academic events. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e15 July 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394411849\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e320\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":45169019289740,"sku":"9781394411849","price":25.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394411849_aedbf857-b2d5-4d1b-831b-5b679cb3c204.jpg?v=1780618872","url":"https:\/\/lateknightbooks.com\/products\/9781394411849","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}