{"product_id":"9781394431595","title":"Uncommon Beliefs: The Seven Principles That Build a Competitive Edge That Lasts","description":"\u003ch1\u003eUncommon Beliefs: The Seven Principles That Build a Competitive Edge That Lasts\u003c\/h1\u003e \u003ch2\u003eMackey, Stephen\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMost leaders aren't held back by what they lack. They are held back by what they have never examined.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThere are seven pressures that will test every leader, and most leaders are unprepared for all of them: adversity, uncertainty, truth, standards, identity, support, and purpose. Each pressure reaches past skill and strategy and asks a harder question: \u003ci\u003eWhat do you actually believe?\u003c\/i\u003e The leaders who thrive under pressure aren't the ones with more talent or better systems. They are the ones whose beliefs have been examined deeply enough to govern their behavior in the hardest moments life and leadership have to offer. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eUncommon Beliefs\u003c\/i\u003e is not a book about leading others. This is a book about leading yourself first — the work that has to happen before you have any business leading anyone else. The work most leaders skip. The work you'll wish you had done when the pressure is on and everyone is counting on you. \u003c\/p\u003e\u003cp\u003eDrawing on two decades of work with over 2.5 million coaches, athletes, and team leaders across the country, \u003ci\u003eWall Street Journal\u003c\/i\u003e bestselling author Stephen Mackey makes a hard case: talent, timing, and technology all create early separation, but every one of them can be matched, copied, or taken away. The only competitive edge that holds under real pressure is character — intentionally formed, examined, and developed long before you need it most. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eUncommon Beliefs\u003c\/i\u003e is built around seven examined convictions that show up consistently in the leaders who don't crack under pressure: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHard isn't bad\u003c\/li\u003e \u003cli\u003eOptimism requires no evidence\u003c\/li\u003e \u003cli\u003eI am not my performance\u003c\/li\u003e \u003cli\u003eTruth is not my enemy\u003c\/li\u003e \u003cli\u003eMastery is not the destination\u003c\/li\u003e \u003cli\u003eI don't have to do it alone\u003c\/li\u003e \u003cli\u003eIt's not about me\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEach belief is built out through stories drawn from real confessions, failures, and hard-fought victories. The book offers no formulas and no shortcuts, only a mirror to see yourself clearly with, and a refusal to let you off the hook. \u003c\/p\u003e\u003cp\u003eFor coaches, athletic directors, healthcare leaders, executives, and anyone who has achieved early success and is beginning to sense that what got them here may not be enough to sustain them, \u003ci\u003eUncommon Beliefs\u003c\/i\u003e is not a strategy book. It is a diagnostic. It is the kind of book that shows you more of yourself the longer you read it.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Wiley\u003c\/p\u003e \u003cp\u003ePublication Date: 2026-11-03\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781394431595\u003c\/p\u003e \u003cp\u003eDOI: \u003c\/p\u003e \u003cp\u003eDimensions: cm xcm\u003c\/p\u003e \u003cp\u003ePages: \u003c\/p\u003e ","brand":"Wiley","offers":[{"title":"Default Title","offer_id":46599394558092,"sku":"9781394431595","price":24.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394431595_14ff3323-68af-4a72-b7bf-872c2d3c78c4.jpg?v=1779932108","url":"https:\/\/lateknightbooks.com\/products\/9781394431595","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}