{"product_id":"9781402003752","title":"Space Marketing A European Perspective","description":"\u003ch3\u003eSpace Technology Library\u003c\/h3\u003e\u003ch1\u003eSpace Marketing\u003c\/h1\u003e\u003ch2\u003eA European Perspective\u003c\/h2\u003e\u003ch3\u003eW. Peeters\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eTechnology \u0026amp; Engineering \/ Automotive\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eSpace activities are currently in a transitional phase: the  shift from publicly financed to private activities is a result of  reduced public funding and increased commercial space opportunities.  This leads to an increased commercial space marketing mix and  marketing management. \u003cbr\u003e  A classical `4Ps' approach is proposed, covering the Product, Price,  Physical distribution, and Promotion of space activities. Special  emphasis is placed on technology transfer, spin-off, and intellectual  property aspects, as well as on aspects of space economy, such as  alternate financing schemes like PPP (Public-Private  Partnership) and sponsoring. However, space activists require broad  public support and the exploratory aspect of space activities, the  `Space Frontier' dimensions should not be ignored. For this reason,  the philosophical dimension as an integral part of the marketing mix  is elaborated in detail. \u003cbr\u003e  The approach is illustrated with two case studies: commercialisation  of the International Space Station (ISS) and the emerging Space  Tourism market.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e30 November 2001\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Netherlands\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eSpringer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781402003752\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e356\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Netherlands","offers":[{"title":"Default Title","offer_id":51215109324940,"sku":"9781402003752","price":98.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/lateknightbooks.com\/products\/9781402003752","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}