{"product_id":"9781402071904","title":"Intelligent Information Integration in B2B Electronic Commerce","description":"\u003ch1\u003eIntelligent Information Integration in B2B Electronic Commerce\u003c\/h1\u003e \u003ch2\u003eOmelayenko, Borys; Ying Ding; Klein, Michel; Flett, Alan; Schulten, Ellen; Brown, Mike; Botquin, Guy; Dabiri, Gloria\u003c\/h2\u003e \u003cp\u003eInternet and web technology penetrates many aspects of our  daily life. Its importance as a medium for business transactions will  grow exponentially during the next few years. In terms of the involved  market volume, the B2B area will hereby be the most interesting area.  Also, it will be the place, where the new technology will lead to  drastic changes in established customer relationships and business  models. In an era where open and flexible electronic commerce provides  new types of services to its users, simple 1-1 connections will be  replaced by n-m relationships between customers and vendors. \u003cbr\u003e  This new flexibility in electronic trading will generate serious  challenges. The main problem stems from the heterogeneity of  information descriptions used by vendors and customers, creating  problems in both manual trading and in direct 1-1 electronic trading.  In the case of B2B market places, it becomes too serious to be  neglected. Product descriptions, catalog formats and business  documents are often unstructured and non-standardized. Intelligent  solutions that mechanize the structuring, standardizing, aligning, and  personalizing process are a key requisite for successfully overcoming  the current bottlenecks of B2B electronic commerce while enabling its  further growth. Intelligent Information Integration in B2B Electronic  Commerce discusses the main problems of information integration in  this area and sketches several technological solution paths. \u003cbr\u003e  \u003cem\u003eIntelligent Information Integration in B2B Electronic Commerce\u003c\/em\u003e  is designed to meet the needs of a professional audience composed of  researchers and practitioners in industry and graduate level students  in Computer Science.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2002-10-31\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781402071904\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4757-5538-1\u003c\/p\u003e \u003cp\u003eDimensions: 235.0cm x155.0cm\u003c\/p\u003e \u003cp\u003ePages: 144.0\u003c\/p\u003e ","brand":"Springer US","offers":[{"title":"Default Title","offer_id":45578395615372,"sku":"9781402071904","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781402071904.jpg?v=1767145709","url":"https:\/\/lateknightbooks.com\/products\/9781402071904","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}