Persuasive Advertising: Evidence-based Principles

Armstrong, J.

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Details

Published by: Palgrave Macmillan

Publication Date: 2010-05-26

Format: Hardcover

ISBN-13: 9781403913432

DOI: 10.1057/9780230285804

Dimensions: 235cm x155cm

Pages: 388