{"product_id":"9781403947505","title":"Marketing in the Emerging Markets of Central and Eastern Europe The Balkans","description":"\u003ch1\u003eMarketing in the Emerging Markets of Central and Eastern Europe\u003c\/h1\u003e\u003ch2\u003eThe Balkans\u003c\/h2\u003e\u003ch3\u003eMarin Marinov\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eThe radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. In May 2004 eight of the CEE nations became members of the EU. Other countries are expected to join in 2007. This dynamic but heterogeneous region contains differences in the level of economic development, history, culture, business practices, etc. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.\u003c\/div\u003e\u003cdiv\u003eNENAD BRKIC Assistant Professor and Vice-Dean, Faculty of Economics, University of Sarejevo, Bosnia and Herzegovina\r\nMURIS CICIC Professor of Marketing and Dean, Faculty of Economics, University of Sarajevo, Bosnia and Herzegovina\r\nPATRIZIA DE LUCA Associate Professor of Marketing and Retail Management, University of Trieste, Italy\r\nROLAND KAJCA Chief of the Human Resources Policies Office, Bank of Albania, Albania\r\nMAJA MAKOVEC BRENCIC Assistant Professor of International Marketing and International Business, University of Ljubljana, Slovenia\r\nSVETLA MARINOVA Senior Lecturer, The Birmingham Business School, University of Birmingham, UK\r\nÐURÐANA OZRETIC-DOSEN Associate Professor of Marketing, Graduate School of Economics and Business, University of Zagreb, Croatia\r\nICA ROJSEK Professor of Marketing, University of Ljubljana, Slovenia\r\nDONATA VIANELLI Associate Professor, Faculty of Economics, University of Trieste, Italy\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e07 June 2005\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan UK\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781403947505\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e160\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":50804938670220,"sku":"9781403947505","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781403947505.jpg?v=1781788828","url":"https:\/\/lateknightbooks.com\/products\/9781403947505","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}