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This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
Published by: Palgrave Macmillan
Publication Date: 2006-12-20
Format: Hardcover
ISBN-13: 9781403974709
DOI: 10.1057/9780230601406
Dimensions: 216cm x140cm
Pages: 190