Customer Loyalty: A Guide for Time Travelers

Robinson, S.; Etherington, L.

The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.

Details

Published by: Palgrave Macmillan

Publication Date: 2005-11-07

Format: Hardcover

ISBN-13: 9781403997630

DOI: 10.1057/9780230513037

Dimensions: 229cm x152cm

Pages: 174