The Brand Glossary

Interbrand

Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.

Details

Published by: Palgrave Macmillan

Publication Date: 2006-09-19

Format: Paperback

ISBN-13: 9781403998095

DOI: 10.1057/9780230626409

Dimensions: 279cm x210cm

Pages: 141