This book explores the relationship between the management of creativity and creative approaches to management.

• Challenges the stereotypical opposition between ‘creatives’ and ‘suits’.
  
• Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
  
• Draws on the practical experience of individuals working in the creative industries.
  
• Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

Dr Chris Bilton is Lecturer in the Centre for Cultural Policy Studies and Director of the MA in Creative and Media Enterprises at the University of Warwick. Previously, he has worked as a performer, writer, community arts worker and arts development officer.