Innovating Strategy Process presents a series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself.

• Contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative strategy process.
• Offers new conceptual frameworks for analyzing and designing strategy process.
• Addresses cutting-edge topics, such as play as the means and art as the impetus for strategy-making; the role of emotion in new venture decision-making; and science and entrepreneurship as a source of innovative strategies.
• Signals the future direction of the field.

Steven W. Floyd is the Cizik Chair of Strategic Management, Technology and Manufacturing and a Professor in the Management Department at the University of Connecticut.

Johan Roos a former Professor of Strategy and General Management, is now the Director of Lausanne-based Imagination Lab Foundation.

Claus D. Jacobs is Research Fellow with the Imagination Lab Foundation in Lausanne.

Franz W. Kellermanns is Assistant Professor of Management at the Mississippi State University’s College of Business and Industry.