{"product_id":"9781405144087","title":"PR Strategy and Application Managing Influence","description":"\u003ch1\u003ePR Strategy and Application\u003c\/h1\u003e\u003ch2\u003eManaging Influence\u003c\/h2\u003e\u003ch3\u003eW. Timothy Coombs | Sherry J. Holladay\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Advertising \u0026amp; Promotion\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003ci\u003ePR Strategy and Application\u003c\/i\u003e is a comprehensive and accessible text that situates Public Relations in a 21\u003csup\u003est\u003c\/sup\u003e century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager.   \u003cul\u003e \u003cli\u003eWinner of the 2010 PRIDE award given by the PR Division of the National Communication Association\u003c\/li\u003e \u003cli\u003e \u003cp\u003eGives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the historical develop of PR\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eArgues for a move away from a corporate-centric view of public relations and for public relations to be seen as the management of mutually-influential relationships\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eEmphasizes the importance of stakeholder expectations in shaping organizational actions and being a foundation for discussions between organizations and stakeholders\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eEmphasizes the perspective that stakeholders and organizations are linked together in a complex networks rather that a series of separate relationships\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003eAccompanying website includes chapter outlines, a test bank, PowerPoint slides, and useful links for students and teachers\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eVisit the further resources website for student and instructor materials at \u003ca href=\"http:\/\/www.wiley.com\/go\/coombs\"\u003ewww.wiley.com\/go\/coombs\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eW. Timothy Coombs\u003c\/b\u003e is Professor of Corporate Communication at Eastern Illinois University.  He is the author of \u003ci\u003eCode Red in the Boardroom\u003c\/i\u003e (2006), \u003ci\u003eToday’s Public Relations\u003c\/i\u003e (2006), and \u003ci\u003eIt's Not Just PR\u003c\/i\u003e (with Sherry Holladay, 2007), and co-editor (with Sherry Holladay) of the \u003ci\u003eHandbook of Crisis Communication\u003c\/i\u003e (Wiley-Blackwell 2010).  \u003cp\u003e\u003cb\u003eSherry J. Holladay\u003c\/b\u003e is Professor of Corporate Communication at Eastern Illinois University. She is the author of numerous articles related to corporate communication.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e08 September 2009\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781405144087\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e370\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e27.84\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44311243948172,"sku":"9781405144087","price":77.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781405144087_08da6243-18f5-4d9e-b7b8-a1a2d972698f.jpg?v=1780152214","url":"https:\/\/lateknightbooks.com\/products\/9781405144087","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}