Images of Business Strategy
The Multinational Firm
Simon Collinson | Glenn Morgan
Business & Economics / Management
This volume addresses commonly held beliefs and misconceptions about the nature and role of multi-national enterprises. It presents a range of perspectives by leading academics, focusing on core themes and illustrating these themes with current business practices.
-
- Examines the evolution of multinational firms, their new forms and organization, and their global impact
- Reviews multinational enterprises as they relate to globalization, cross-border management, international business, business and society, resources and capabilities management, strategic management, and corporate responsibility
- Draws comparisons between analyses of the performance-based outcomes of an economics tradition, and the more process and relationship-oriented results of an organization behaviour approach
Simon Collinson is Professor of International Business at the Warwick Business School.
| Publication Date: |
09 June 2009 |
| Publisher: |
Wiley |
| Imprint: |
Wiley-Blackwell |
| ISBN-13: |
9781405147002 |
| Format: |
Paperback / softback |
| Page Count: |
288 |
| Weight (oz): |
17.28 |