{"product_id":"9781405158213","title":"Persuasive Messages The Process of Influence","description":"\u003ch1\u003ePersuasive Messages\u003c\/h1\u003e\u003ch2\u003eThe Process of Influence\u003c\/h2\u003e\u003ch3\u003eWilliam Benoit | Pamela Benoit\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Media Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eDesigned to help students become more successful persuaders, \u003ci\u003ePersuasive Messages\u003c\/i\u003e offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. \u003cbr\u003e \u003cul\u003e \u003cli\u003eA guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application\u003c\/li\u003e \u003cli\u003eOffers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages\u003c\/li\u003e \u003cli\u003eCovers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action\u003c\/li\u003e \u003cli\u003eTeaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics\u003c\/li\u003e \u003cli\u003eLecturer resources available at \u003ca href=\"http:\/\/www.blackwellpublishing.com\/benoit\"\u003ewww.blackwellpublishing.com\/benoit\u003c\/a\u003e\n\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eWilliam L. Benoit\u003c\/b\u003e is Professor of Communication at the University of Missouri-Columbia and editor of the journal \u003ci\u003eCommunication Studies\u003c\/i\u003e. He and his co-author Pamela J. Benoit were jointly awarded the Daniel Rohrer Award for research in argumentation by the American Forensic Association.\u003cbr\u003e \u003cp\u003e\u003cb\u003ePamela J. Benoit\u003c\/b\u003e is Vice Provost for Advanced Studies, Dean of the Graduate School, and Professor of Communication at the University of Missouri-Columbia. She has been awarded the William T. Kemper Fellowship for Excellence in Teaching as well as several other recognitions for contributions to research, teaching, and service.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e22 January 2008\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781405158213\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e288\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e17.92\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44311041474700,"sku":"9781405158213","price":70.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781405158213.jpg?v=1780143446","url":"https:\/\/lateknightbooks.com\/products\/9781405158213","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}