{"product_id":"9781405194211","title":"Fashion, Media, Promotion The New Black Magic","description":"\u003ch1\u003eFashion, Media, Promotion\u003c\/h1\u003e\u003ch2\u003eThe New Black Magic\u003c\/h2\u003e\u003ch3\u003eJayne Sheridan\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Fashion \u0026amp; Textile Industry\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eIn \u003cb\u003eFashion, Media, Promotion: \u003ci\u003ethe new black magic\u003c\/i\u003e\u003c\/b\u003e Fashion is linked to its communication networks - involving the reader in the process of selling Fashion in the global marketplace. Fashion's ingenuity in adapting to new means of promotion for digital and print media, websites, advertising, cinema, music and television, is celebrated.  \u003cul\u003e \u003cli\u003eHollywood's role in shaping Fashion's influence is assessed through Audrey Hepburn's persuasive iconography and the impact of the most watched movie of the 20th century: \u003ci\u003eGone with the Wind\u003c\/i\u003e.\u003c\/li\u003e \u003cli\u003eExceptional designers Coco Chanel, Christian Dior, Rei Kawakubo, Mary Quant, Elsa Schiaparelli, Vivienne Westwood are considered, together with extraordinary innovators Paul Smith, Vidal Sassoon, Lynne Franks.\u003c\/li\u003e \u003cli\u003eRoland Barthes' \u003ci\u003eFashion\u003c\/i\u003e \u003ci\u003eSystem\u003c\/i\u003e and \u003ci\u003eMythologies\u003c\/i\u003e are viewed as cultural and promotional texts, with revealing insights into the technologies which bring Fashion to mass audiences.\u003c\/li\u003e \u003cli\u003eMarketing and branding successes are reviewed and Fashion's continuing narrative is illustrated with luminous colour images.\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eJayne Sheridan\u003c\/b\u003e is a writer who teaches Fashion Communication at Huddersfield University. She studied with the cultural critic Antony Easthope at Manchester Metropolitan University, and has taught Media, Film, Journalism and Public Relations at Liverpool John Moores and Huddersfield Universities.  As a Press and PR advisor she has been associated with Sotheby’s, Saatchi’s, Weber Shandwick, Henry Moore Sculpture Trust, Glastonbury Abbey, the BBC, Wolff Olins, Christie’s, Agnews, and Dean Clough galleries.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e17 May 2010\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781405194211\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e264\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e20.64\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315540488332,"sku":"9781405194211","price":53.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781405194211_54c892d4-3a6f-46af-8a3e-3d7a9f57f975.jpg?v=1780114859","url":"https:\/\/lateknightbooks.com\/products\/9781405194211","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}