{"product_id":"9781430235903","title":"CRM Fundamentals","description":"\u003ch1\u003eCRM Fundamentals\u003c\/h1\u003e \u003ch2\u003eKostojohn, Scott; Paulen, Brian; Johnson, Mathew\u003c\/h2\u003e \u003cp\u003e\u003cem\u003eCRM Fundamentals\u003c\/em\u003e is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time.   \u003c\/p\u003e\u003cp\u003e\n \u003c\/p\u003e\u003cp\u003e\n Written by  senior CRM consultants, \u003cem\u003eCRM Fundamentals\u003c\/em\u003e includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Apress\u003c\/p\u003e \u003cp\u003ePublication Date: 2011-10-13\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781430235903\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4302-3591-0\u003c\/p\u003e \u003cp\u003eDimensions: 254cm x178cm\u003c\/p\u003e \u003cp\u003ePages: 248\u003c\/p\u003e ","brand":"Apress","offers":[{"title":"Default Title","offer_id":47401227583628,"sku":"9781430235903","price":40.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781430235903.jpg?v=1775790127","url":"https:\/\/lateknightbooks.com\/products\/9781430235903","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}