{"product_id":"9781430242185","title":"Startup: An Insider's Guide to Launching and Running a Business","description":"\u003ch1\u003eStartup: An Insider's Guide to Launching and Running a Business\u003c\/h1\u003e \u003ch2\u003eReady, Kevin\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e“If I was going to start a new business today I would be sure to study and pay close attention to Kevin Ready’s new book, \u003c\/em\u003eStartup\u003cem\u003e. His wisdom, experience, and his self-effacing and honest writing make this a real gem for aspiring entrepreneurs and business people of all kinds.”\u003cp\u003e—Bob Beaudine, author of\u003c\/p\u003e\u003c\/em\u003e The Power of WHO\u003c\/p\u003e\u003cp\u003e\u003cem\u003eStartup: An Insider's Guide to Launching and Running a Business\u003c\/em\u003e is for people who are excellent at something—product or web development, writing code, marketing or selling anything—but who are now toiling for others. Yet they have long had a dream: to take that special skill set and use it, on their own terms, in a startup business.\u003c\/p\u003e\u003cp\u003eThis pattern is romanticized by the media in the form of the “tech entrepreneur”—the guy brainstorming with buddies in a garage who ends up selling his startup for millions. But what is the reality behind stories like that one? For that matter, what mental processes, frames of reference, hard knocks, and lessons learned make up the “back story” behind \u003cem\u003eany\u003c\/em\u003e startup success? This book not only reveals the actual experience of entrepreneurship, but it provides readers with a set of universal entrepreneurial skills and tools they can use to build a business.\u003c\/p\u003e\u003cp\u003eAuthor \u003cstrong\u003eKevin Ready\u003c\/strong\u003e has made this journey, and more than once. He earned his MBA—Master of Bruise Acquisition—through numerous encounters with “situations,” problems, black holes, bad employees, sea monsters, not enough money, and other karate chops to the organizational body. \u003cem\u003eStartup\u003c\/em\u003e illustrates in detail the lessons he learned the hard way—so you don’t have to.\u003c\/p\u003e\u003cp\u003eBacked up by stories of both his successes and failures, Ready helps readers learn shortcuts to help them do what eight out of 10 entrepreneurs can’t: Build and sustain a successful start-up.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIllustrates the entrepreneurial journey from start to finish \u003c\/li\u003e\n\u003cli\u003eHelps readers decide—or not—tostart a business \u003c\/li\u003e\n\u003cli\u003eProvides dozens of lessons learned and other takeaways budding entrepreneurs can put to use today\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Apress\u003c\/p\u003e \u003cp\u003ePublication Date: 2011-12-22\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781430242185\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4302-4219-2\u003c\/p\u003e \u003cp\u003eDimensions: 254cm x178cm\u003c\/p\u003e \u003cp\u003ePages: 150\u003c\/p\u003e ","brand":"Apress","offers":[{"title":"Default Title","offer_id":47672968970380,"sku":"9781430242185","price":25.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781430242185.jpg?v=1776526369","url":"https:\/\/lateknightbooks.com\/products\/9781430242185","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}