{"product_id":"9781430257615","title":"Big Data Analytics Using Splunk: Deriving Operational Intelligence from Social Media, Machine Data, Existing Data Warehouses, and Other Real-Time Streaming Sources","description":"\u003ch1\u003eBig Data Analytics Using Splunk: Deriving Operational Intelligence from Social Media, Machine Data, Existing Data Warehouses, and Other Real-Time Streaming Sources\u003c\/h1\u003e \u003ch2\u003eZadrozny, Peter; Kodali, Raghu\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBig Data Analytics Using Splunk\u003c\/em\u003e is a hands-on book showing how to process and derive business value from big data in real time. Examples in the book draw from social media sources such as Twitter (tweets) and Foursquare (check-ins). You also learn to draw from machine data, enabling you to analyze, say, web server log files and patterns of user access in real time, as the access is occurring. Gone are the days when you need be caught out by shifting public opinion or sudden changes in customer behavior. Splunk’s easy to use engine helps you recognize and react in real time, as events are occurring. \u003c\/p\u003e\u003cp\u003eSplunk is a powerful, yet simple analytical tool fast gaining traction in the fields of big data and operational intelligence. Using Splunk, you can monitor data in real time, or mine your data after the fact. Splunk’s stunning visualizations aid in locating the needle of value in a haystack of a data. Geolocation support spreads your data across a map, allowing you to drill down to geographic areas of interest. Alerts can run in the background and trigger to warn you of shifts or events as they are taking place.\u003c\/p\u003e\u003cp\u003eWith Splunk you can immediately recognize and react to changing trends and shifting public opinion as expressed through social media, and to new patterns of eCommerce and customer behavior. The ability to immediately recognize and react to changing trends provides a tremendous advantage in today’s fast-paced world of Internet business. \u003cem\u003eBig Data Analytics Using Splunk\u003c\/em\u003e opens the door to an exciting world of real-time operational intelligence.\u003c\/p\u003e\u003cul\u003e \u003cli\u003eBuilt around hands-on projects \u003c\/li\u003e \u003cli\u003eShows how to mine social media \u003c\/li\u003e \u003cli\u003eOpens the door to real-time operational intelligence\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Apress\u003c\/p\u003e \u003cp\u003ePublication Date: 2013-05-22\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781430257615\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4302-5762-2\u003c\/p\u003e \u003cp\u003eDimensions: 254cm x178cm\u003c\/p\u003e \u003cp\u003ePages: 376\u003c\/p\u003e ","brand":"Apress","offers":[{"title":"Default Title","offer_id":47407043641484,"sku":"9781430257615","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781430257615.jpg?v=1775827293","url":"https:\/\/lateknightbooks.com\/products\/9781430257615","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}