Research Methods in Anthropology is the standard textbook for methods classes in anthropology. Written in Russ Bernard’s unmistakable conversational style, this guide has launched tens of thousands of students into the fieldwork enterprise with a combination of rigorous methodology, wry humor, and commonsense advice. Whether you are coming from a scientific, interpretive, or applied anthropological tradition, you will learn field methods from the best guide in both qualitative and quantitative methods.

H. Russell Bernard is director of the Institute for Social Science Research at Arizona State University, professor emeritus of anthropology at the University of Florida, and a member of the National Academy of Sciences. He is co-editor of Handbook of Methods in Cultural Anthropology, Second Edition, author of Social Research Methods, and founder and editor of the journal Field Methods.