Products and Process Innovation in the Food Industry

Grunert, Klaus Günter; Traill, W. Bruce

Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.

Details

Published by: Springer

Publication Date: 2011-09-17

Format: Paperback

ISBN-10: 9781461284338

ISBN-13: 9781461284338

DOI: 10.1007/978-1-4613-1133-1

Dimensions: 235cm x155cm

Pages: 242