{"product_id":"9781461284338","title":"Products and Process Innovation in the Food Industry","description":"\u003ch1\u003eProducts and Process Innovation in the Food Industry\u003c\/h1\u003e \u003ch2\u003eGrunert, Klaus Günter; Traill, W. Bruce\u003c\/h2\u003e \u003cp\u003eInnovation in new product development is a key factor in  determining the success of a food company yet the area is fraught with  risk, with  failure rates in excess of 90% being common. Using a  series of 12  European cases studies, this book examines the  innovation process  from agriculture through to retailer. Each example  highlights a  different aspect of innovation, and the lessons that can  be learned  from experience. It considers the important role that  marketing as  well as technical aspects play in the process.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2011-09-17\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003e ISBN-10: 9781461284338\u003c\/p\u003e \u003cp\u003eISBN-13: 9781461284338\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4613-1133-1\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 242\u003c\/p\u003e ","brand":"Springer","offers":[{"title":"Default Title","offer_id":44358776062092,"sku":"9781461284338","price":153.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781461284338.jpg?v=1755114023","url":"https:\/\/lateknightbooks.com\/products\/9781461284338","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}