{"product_id":"9781461347248","title":"Differential Games in Marketing","description":"\u003ch1\u003eDifferential Games in Marketing\u003c\/h1\u003e \u003ch2\u003eJørgensen, Steffen; Zaccour, Georges\u003c\/h2\u003e \u003cp\u003eGame theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time. \u003cbr\u003eThe book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock. \u003cbr\u003eThe book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2012-10-03\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003e ISBN-10: 9781461347248\u003c\/p\u003e \u003cp\u003eISBN-13: 9781461347248\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4419-8929-1\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 176\u003c\/p\u003e ","brand":"Springer","offers":[{"title":"Default Title","offer_id":44316737142924,"sku":"9781461347248","price":153.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781461347248.jpg?v=1755002807","url":"https:\/\/lateknightbooks.com\/products\/9781461347248","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}